A 90-day automation plan for independent hotels
Where to start, what to leave alone, and how to recover hours without making service feel robotic.
A hospitality-only digital practice
Digital work for remarkable places
Websites, direct-booking journeys and connected systems for independent hotels, restaurants, inns and chefs. Made by the people behind the digital work for Raymond Blanc OBE and Palé Hall.
Trusted by
Selected work
A whole estate running as one system, a lifetime of cooking that needed a home, and a village inn that had to sound like itself.
Josh rebuilt my website from the ground up. He took the time to understand my work and my story. That attention to detail shows in every page.
Raymond Blanc OBE Chef Patron, Le Manoir aux Quat'Saisons
The practice
Done properly, for the people responsible for rooms, tables and teams.
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01
Websites
Editorial sites built around rooms, tables, enquiries and the way a guest actually decides where to stay or eat.
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02
Direct booking
Journeys that move demand away from the agents and towards you, without discounting the room to do it.
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03
Hospitality systems
PMS, EPOS, CMS and operational integrations that quietly remove the work your team is doing twice.
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04
Launch and search
Search strategy, landing pages and honest measurement for openings, refurbishments and repositioning.
Journal
Useful thinking, written for operators rather than for search engines.
Reducing OTA dependence without discounting the room
Make direct feel like the clearest and most trustworthy route, not merely the cheapest one.
What AI-first search changes for hotel discovery
Structured content, useful answers and the signals that make a place easy to understand.
Make the place
easier to choose.
Opening, repositioning, or living with a guest journey that no longer reflects the experience? Start with the place, the constraint and the commercial route that needs to move.
Start a conversationConcept site. Nothing here sends or stores anything.